🌿 Case Study — Artificial Turf and Design

1,308% KEYWORD GROWTH.
$10.32 COST
PER LEAD.

Artificial Turf and Design had just 35 keywords indexed in Google and barely any first-page presence when we started. In under three months, everything changed — and their pipeline hasn't slowed down since.

1,308% Keyword Growth in Just 2.5 Months
35 → 1,213 Keywords Indexed in Google
55+ Facebook Leads Generated
$10.32 Cost Per Lead on Facebook
104 First Page Google Rankings
❌ The Challenge

GREAT WORK. ZERO ONLINE VISIBILITY.

Artificial Turf and Design does exceptional work — but their online presence told a completely different story. With only 35 keywords indexed and just 5 showing up on the first page of Google, they were invisible to the homeowners and businesses actively searching for their services.

  • 🔍Only 35 keywords indexed — near-zero organic footprint
  • 📉Just 5 keywords on page one — missing nearly all search traffic
  • 💸No paid advertising — spending more than necessary with lead-gen companies
  • 🌐No website built to convert — traffic that did arrive had nowhere to go
✅ The Solution

A NEW WEBSITE AND A FULL LEAD ENGINE — BUILT FROM SCRATCH.

We started from the ground up — building a custom WordPress website optimized for search and conversion, then layering on a full organic SEO strategy and launching their first-ever Facebook ad campaigns simultaneously.

  • 🏛️Custom WordPress website built for SEO and local conversions
  • 📸Professional photo optimization to showcase their work effectively
  • Lead capture system to convert visitors into inquiries
  • 📍Local SEO targeting their service area for Google Maps visibility
  • 🌱Original content strategy driving 1,213 indexed keywords in 2.5 months
  • 💰First-ever Facebook ad campaigns delivering leads at $10.32 CPL
RESULT 01 Organic SEO

35 KEYWORDS TO 1,213 — IN JUST 2.5 MONTHS.

When Artificial Turf and Design came to us, they had 35 keywords indexed in Google — a number that left them invisible to the vast majority of buyers searching for artificial turf installation in their market.

Through a new custom website, original optimized content, and a targeted keyword strategy, we grew their indexed keywords to 1,213 in just two and a half months — a 1,308% increase that put them in front of thousands of new potential customers almost overnight.

35Starting Keywords
1,213Keywords Now
1,308%Growth
Artificial Turf and Design keyword growth chart showing 1308% increase from 35 to 1213 keywords in Google
RESULT 02 Facebook Ads

55+ LEADS AT JUST $10.32 COST PER LEAD.

Artificial Turf and Design had never run Facebook advertising before working with us. On our recommendation, they took the leap — and the results exceeded every expectation.

Their first campaigns generated over 55 high-quality leads at an average cost per lead of just $10.32 — a fraction of what they had been spending with traditional lead-gen companies for lower-quality prospects. The results were so strong they immediately increased their Facebook ad budget to book even more jobs.

55+Leads Generated
$10.32Cost Per Lead
Budget Increased
Artificial Turf and Design Facebook ads dashboard showing 55 leads at $10.32 cost per lead
RESULT 03 Google Rankings

5 PAGE ONE RANKINGS TO 104 AND CLIMBING.

When we first partnered with Artificial Turf and Design, they had just 5 keywords on the first page of Google — meaning nearly every search for their services in their market led potential customers straight to a competitor.

Today they hold 104 first-page rankings and the number keeps growing as new pages are added and existing content continues to gain authority. The compounding nature of organic SEO means these results only get stronger over time.

5Starting Page 1 Rankings
104Page 1 Rankings Now
Still Growing
Artificial Turf and Design Google rankings chart showing 104 first page keywords
How We Did It

THE PREDICTABLE LEAD ENGINE™ —
6 OF 7 LAYERS ACTIVE.

Artificial Turf and Design's results didn't come from one tactic — they came from six layers of the Predictable Lead Engine™ working together as one connected system. Adding Social Media could take these results even further.

🏛️ LAYER 01 Optimized Website ✅ Active
LAYER 02 Lead Capture ✅ Active
📍 LAYER 03 Local SEO ✅ Active
🌱 LAYER 04 Organic SEO ✅ Active
🤖 LAYER 05 AI Search ✅ Active
💰 LAYER 06 PPC & Facebook Ads ✅ Active
📣 LAYER 07 Social Media — Not Yet Active

6 of 7 layers active — adding Social Media could take results even further.

READY FOR RESULTS LIKE
ARTIFICIAL TURF AND DESIGN?

1,308% keyword growth in 2.5 months. $10.32 cost per lead. 104 first-page rankings and still climbing. If the Predictable Lead Engine™ can do this for a turf company, imagine what it can do for yours.

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